In 2019, due to environmental rectification, the construction of ceramic production areas in northern my country continued to suspend production and shutdown on a large scale, and the hard-covered houses and complete installations severely impacted the terminal channels. The continuous decline in the prices and channels of first- and second-tier brands has also affected the local production areas of Gaoan.

Industries and production areas have entered a critical period of transformation and development. How to deal with the iteration of channels, how to follow the pace of the industry and production areas for transformation, and how to win the future are issues that many companies need to break through.

On October 27th, Ruiyang Ceramics Group held a new exhibition hall blooming and terminal operation management training meeting with the theme of "Gathering Rise and Appreciating the Future" in the auditorium of the headquarters. More than 500 partners from all over the country gathered together to share Witnessed the gathering and courageous development of Ruiyang Ceramics in 2019.

2019 is destined to be an extraordinary year for Ruiyang Ceramics Group. This year, Ruiyang Ceramics Marketing Center was fully upgraded, established a complete sales standard system, created a brand new marketing center exhibition hall, and built a set of terminal assistance system to fully assist terminal sales. At the same time, the group's slab production line will also be completed by the end of the year, to win the future with partners.

The new decoration of 5000 square exhibition hall was unveiled, and more than 100 new products were displayed in a concentrated manner 

On October 27th, the newly built Qinyuanchun Ceramics Exhibition Hall of the Group Headquarters was fully opened. The modern and simple exhibition hall of over 5,000 square meters incorporates more scientific and technological elements. Medium board, large board and the group's newly launched rock board series products are all used in this exhibition hall.

Hundreds of new products including thickened rock slab series, Xueyan·Super white marble series, finely carved middle plate series and non-slip glaze series were launched during this purchasing festival and have been highly recognized by many distributors and overseas customers.

"Thickened rock slabs, as a representative of thick bricks, are highly recognized by customers. Xueyan·ultra-white marble has high whiteness of the body and more transparent whiteness of the brick surface, which is deeply loved by customers." Ruiyang Ceramics Enterprise is responsible According to people, the Jingdiao medium plate has a unique personality, and the development of the concave-convex texture mold adds a touch of personality and fashion to the medium plate in the product application field.

It is understood that Ruiyang Ceramics Enterprise has launched a functional ceramic tile for the first time this time-non-slip glazed marble, which is more non-slip in contact with water, and protects the safety of family members from a safer perspective. The exhibition hall is also specially set up with an experience area, where you can directly experience the texture and brick effect of the anti-slip glaze.

Big coffee reveals terminal operation

With the changes in the consumption channels of ceramic tiles such as hardcover houses and self-contained tiles, traditional retail channels have been shrinking, and large wholesale channels have become increasingly difficult as brand channels have sunk.

In the face of the iterative channel of the building ceramic industry, how to break through the traditional distributor channels, how to expand the transaction rate in the increasingly competitive market environment... has become a problem that many ceramic companies are very concerned about.

This time, Ruiyang Ceramics Group invited industry marketing masters to train dealers who attended the event and advise them.

With the changes in market consumption channels, most of Ruiyang ceramics enterprise distributors operate in a “batch and retail” model. In this regard, the group specially invited Foshan design master Dong Baoqiang to share with the dealers on the “how to store "Design is better" as the main picture of the speech, as the creative lead writer of this exhibition hall, Dong Baoqiang deeply analyzed the key points of store design.

Ding Jianqiao, the founder of Chuanglian Zhiye, has 13 years of practical experience in terminal operation and management. He shared with partners the terminal development status and practical experience on how to improve sales and won applause.

Chen Yiming, deputy director and general manager of the marketing center of Ruiyang Group, emphasized at the dinner: "Ruiyang Ceramics Group is an enterprise that will constantly reflect on. The marketing center of the group is also constantly adjusting according to the changes in the industry and market situation. This procurement festival The multiple series of new products launched by the company during the period are the positive evidence that the company not only innovates and develops. In the future, the marketing center of Ruiyang Group will also provide more support policies to improve customer service levels and win the future together with partners.

Ruiyang Ceramics Group has always been product-first and quality-oriented development principles. It is the same family as its partners, and will continue to provide partners with better products in the future. No matter how the market environment changes, Ruiyang Ceramics Group will always Forge ahead. "Chen Guanghui, chairman of Ruiyang Ceramics Group, promised the distributors at the dinner.